Visual Art signs five-year agreement with Salling Group
August 12, 2025
Visual Art has signed a five-year agreement with Salling Group, Denmark’s largest grocery retailer with brands such as Netto, Føtex, and Bilka, to deliver licenses for Visual Art’s digital signage software and related services. The partnership initially marks the beginning of a broader, scalable collaboration focused on the future of in-store retail media.
The agreement includes Visual Art’s world-leading digital signage software, full technical migration, remote and on-site support, and integration with Salling Group’s current ad tech platform. Furthermore, both parties share a strong ambition to enhance the customer experience and increase commercial value in-store. This includes exploring new functionalities related to audience data, campaign measurement, and sensor-based activation.
– “I meet many companies working with in-store retail media, but Salling Group’s drive and innovative mindset truly stand out. They have a purposeful and forward-looking approach to how digital communication should create value every day. We look forward to building a long-term partnership together,” says Andreas Lind, Chief Commercial Officer at Visual Art.
– “This is a defining moment for Visual Art in Denmark. We are incredibly proud to partner with Salling Group and their team. Their commitment to innovation and excellence aligns perfectly with our vision for digital in-store communication,” says Rasmus Langbjerg, Country Manager at Visual Art Denmark.
Salling Group also expresses confidence in the collaboration:
– “Visual Art combines a fantastic digital signage software solution with a strategic understanding of both retail and media that is rare. We see great potential in jointly evolving our offering, both by optimising what exists and adding new components that further enhance the experience and commercial value,” says Anders Spicker, Head of Retail Media at Salling Group.
Visual Art is responsible for the full delivery of licenses, technical operations, and ongoing development, further solidifying its position as a strategic digital signage partner in the European retail market.
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