Visual Art strengthen its creative team with Elias Hager Larsson
October 23, 2025
Visual Art continues to shape the future of digital signage by combining creativity with cutting-edge technology. To reinforce its position as a leader in in-store communication and retail media, the company has welcomed Elias Hager Larsson as a key new team member.
Elias joins Visual Art from Agria, where he worked as Head of Design. With a strong background in design leadership, he brings a sharp creative eye and a wealth of experience in building impactful brand communication. His role at Visual Art will be central in further elevating the creative and design-driven aspects of the company’s digital signage solutions.
– “The demand for impactful in-store communication is only growing, and creativity is the engine that makes technology work in real-world settings. With Elias on board, we’re further strengthening our ability to deliver design that doesn’t just look great, but drives measurable business results.” says Pontus Meijer, CEO of Visual Art
Transitioning from an in-house environment to an agency setting, Elias was drawn to the opportunity to lead one of the most experienced design studios in the industry and to work at the intersection of creativity and technology. He views digital signage as one of the most dynamic and influential media channels today, a platform that allows brands to communicate directly with customers at the point of decision, with the ability to adapt to context in real time.
In his leadership role, Elias will focus on maximizing creativity, fostering collaboration across teams, and ensuring that Visual Art continues to deliver design solutions that surprise, inspire, and create measurable results. His vision is to strengthen both the creative and strategic output of the Design Studio, positioning Visual Art at the forefront of in-store communication worldwide.
Digital signage is undergoing a rapid evolution, moving from information-based communication to inspiration-driven storytelling. This shift opens new opportunities for brands to connect emotionally with consumers while driving measurable outcomes such as engagement, loyalty, and sales. Visual Art’s design philosophy mirrors this transformation: strategy and insight come first, followed by creativity that moves people and changes behavior.
Elias’s approach to design emphasizes clarity and purpose, ensuring that every creative decision is rooted in the client’s business objectives. By combining design excellence with data and measurable effects, his team will continue to refine how creativity drives business impact. This mindset aligns closely with Visual Art’s broader ambition to transform digital signage into a channel where design and technology work seamlessly together to create scalable, outcome-driven communication platforms.
Elias’s appointment marks another step in Visual Art’s mission to shape the future of digital communication. By combining creativity and technology, the company helps brands achieve their business objectives and communicate with their customers — every day. Strengthening the creative foundation of the organization supports Visual Art’s vision of leading the global market in digital signage, where design is not decoration but the engine of impact.
For more information, contact:
Elias Hager Larsson, Global Head of Design Studio
Monthly Newsletter: Signage Spotlight
We publish Signage Spotlight, your go-to monthly newsletter designed to guide you through the dynamic world of digital signage.
Whether you’re a marketing professional or a business leader, our curated content aims to inform, inspire, and elevate your digital signage projects.
