What retailers can learn from Scott Galloway’s OMR keynote
May 14, 2026
At OMR 2026, Scott Galloway delivered what he does best: a fast, provocative scan of the forces reshaping business, technology, media and society. His keynote moved from AI infrastructure and industrial robots to podcasts, education, loneliness and synthetic relationships. But beneath the sharp predictions was a broader message that should matter deeply to retailers and QSR brands: Technology is not the strategy. Human relevance is. For brands operating in physical environments, this is an important reminder. The next wave of growth will not come from simply adding more technology to stores. It will come from using technology to create more relevant, more valuable and more human customer experiences.
At Visual Art, we see this every day. Digital in-store is no longer just about screens. It’s about connecting content, context, data, creativity and operations into a communication ecosystem that drives business objectives. That is the shift from digital signage to In-Store Experience Management.
Want the full perspective?
We’ve summarized the key insights from Scott Galloway’s session — and what they mean for the future of retail and QSR:
