Transforming confectionery retail with digital signage

Cloetta – Candy King

Today, CandyKing, owned by Cloetta, is the leading supplier of pick-and-mix candy in Europe. Since it was founded in 1984, the company has succeeded in filling stores all over the world with more than 500 varieties of candy.

Transforming confectionery retail with digital signage and in-store experiences

Cloetta, one of Europe’s leading confectionery companies, partnered with Visual Art to create a scalable digital in-store experience that strengthens brand visibility and drives impulse purchases in retail environments.

Using retail digital signage, engaging content production and Visual Art’s IXM platform, Cloetta has deployed a digital retail solution across 220 touchpoints in Sweden, Denmark, Norway, Germany and the United States.

The result is a powerful digital in-store ecosystem that turns traditional candy displays into dynamic brand experiences.

220

digital in-store touchpoints

markets

The Challenge: Creating impactful in-store experiences for confectionery retail

Retail environments are increasingly competitive, especially in high-impulse categories like confectionery.

Cloetta wanted to enhance its presence in-store by introducing digital signage solutions that could:

Capture shopper attention at the point of purchase
Bring their brands to life through engaging digital content
Enable consistent execution across multiple international markets
Create a scalable platform for campaign management

The challenge was to transform static retail displays into dynamic digital in-store experiences.

The Solution: A digital signage ecosystem powered by the IXM platform

Visual Art developed a shop-in-shop digital signage solution combining hardware, content and software into a scalable in-store experience management platform.

Digital shop-in-shop displays
Visual Art designed branded retail environments with integrated screens that showcase Cloetta’s products, campaigns and brand storytelling in motion.
These retail digital signage installations create strong shelf visibility and help drive impulse purchases.

High-impact content production
To bring Cloetta’s brands to life visually, Visual Art produced bespoke video and animation content in its film studio.
Through table top productions and carefully crafted visuals, the team created irresistible digital content designed specifically for in-store environments.

Centralised management with IXM
All screens, content and templates are powered by Visual Art’s IXM platform, an enterprise in-store experience management platform.

The platform enables Cloetta to:

Manage digital signage campaigns across multiple markets
Update content remotely
Ensure brand consistency in every location
Scale their digital in-store network globally

Global Rollout: 220 digital signage touch points across 5 markets

The solution has been deployed across Cloetta’s core retail markets, creating a connected in-store digital media network.

Markets
Sweden
Denmark
Norway
Germany
United States

Deployment

220 digital touch points
Retail shop-in-shop environments
Centralised content management through IXM

This scalable architecture allows Cloetta to run coordinated digital signage campaigns across international markets.

The Result: Stronger retail visibility and a scalable digital in-store platform

By combining digital signage software, engaging content and strategic retail design, Cloetta has created a powerful platform for in-store brand communication.

The solution enables:

Stronger shelf impact in physical retail
Consistent brand storytelling across markets
Flexible campaign management
Scalable in-store media opportunities

Through this collaboration, Cloetta now has a future-ready digital in-store ecosystem that supports both brand storytelling and retail growth.

Technology: IXM – In-Store Experience Management Platform

The Cloetta solution is powered by Visual Art’s IXM platform, a scalable enterprise digital signage software and retail CMS designed for modern retail environments.

IXM enables brands and retailers to manage:

Digital signage networks
In-store content and campaigns
Omnichannel retail experiences

Key figures

220 digital in-store touch points
5 markets
Retail digital signage ecosystem powered by IXM
Content production + IXM platform + deployment by Visual Art

Do you want to know more about how Digital Signage can help your business?

Get in touch with Pelle Höök, our Chief Design Officer, to find out more!

pelle.hook@visualart.com

FAQ: Digital Signage and In-Store Experience for Retail

Digital signage in retail refers to digital screens used in physical stores to display dynamic content such as promotions, product messaging, brand storytelling, or retail media advertising. Retailers and brands use digital signage to capture shopper attention, influence purchase decisions and create more engaging in-store experiences.

Digital signage enhances the in-store experience by making retail environments more dynamic and engaging. Moving visuals, product storytelling and real-time campaign updates help attract attention and inspire impulse purchases, especially in high-traffic retail categories like confectionery.

Cloetta operates a digital in-store network of 220 digital signage touch points across Sweden, Denmark, Norway, Germany and the United States. The solution combines retail displays, content production and centralised management through the IXM platform.

An in-store experience management platform, such as Visual Art’s IXM platform, allows retailers and brands to centrally manage digital signage networks, content, and campaigns across multiple stores and markets.

It enables teams to control screens remotely, ensure brand consistency and scale digital in-store experiences globally.

Retail digital signage helps brands increase visibility, communicate campaigns in-store and influence shopper behaviour at the point of purchase. It also allows brands to update messaging quickly, maintain consistent branding across locations and create retail experiences that drive sales.