We blend cutting edge technological expertise with creative talent to give a holistic service within digital communication on all levels. We are a strategic business growth partner to our clients through digital communication and technical innovation.
Together with Ombori and Microsoft, Visual Art created the Whyred Interactive Wall Remote: a customer experience totally based on QR code interaction and accelerator technique. These two combined gives the customer power to ”take over” the screen with his or hers own smartphone. Learn more
Arkaden, Gothenburg (Photo: Vasakronan)
St Pers, Uppsala (Photo:Skandia Fastigheter)
Axet, Nyköping (Photo: Stadsrum Fastigheter)
Bergvik, Karlstad (Photo: Eurocommercial)
Hansa, Malmö (Photo: Areim Fastigheter)
Mölndal Galleria (Photo:Citycon)
The ”smart mirror” interacts with the customer by voice and Face recognition, and gives him or her an opportunity to take a Cover-selfie, which then is displayed as a unique, digital ”My” H&M cover. One can also experience Fashion Inspiration: Here, the mirror gives outfit suggestions which the customer can choose to buy right away.
All the mirror shopping comes with a special mirror discount, when the customer also signs up for H&M’s newsletter – this is easily done by scanning a QR code that leads to H&M Online.
Since the mirror is driven by Voice & Face recognition, this technique along with the QR codes are central parts of the mirrors’ ecosystem. It creates an up to date customer experience and blurs the distionctions between the physical store and online shopping.
The mirror shows terrific numbers: Each day, several covers are made and customers gets inspired by the outfits. And the conversion rate is remarkable: 86% of all the selfie takers also scanned the QR code, and 10 % of all the scanned QR codes has turned into a newsletter subscriber.
We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.