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Dark, modern glass building exterior with the Visual Art logo centered. White text overlay reads: ‘NRF Insights: The new rules of retail growth.

NRF Insights 2026

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Red abstract background with white text reading "06 Behavioral Science & the Retail Journey"

Be Remembered: How Communication Shapes Brand Memory

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Why Simplicity Sells: Designing for Decision Confidence

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The Right Message, Right Now: How Context Shapes Buying Decisions

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Leading the next gen of in-store retail media

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Popularity, Imperfection & Urgency: The Biases That Build Trust and Drive Sales

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Portrait of Martin Adolfsson, Head of Technology at Visual Art, smiling and wearing a white shirt in an office setting with plants in the background.

How Visual Art’s tech team powers smarter IXM

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Anchoring, Framing & Defaults: How Customers Really Make Decisions

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A sleek dark-themed user interface mockup displayed on a desktop monitor, showing a data management dashboard for “IXM Aqua” with a sidebar menu and a table of labeled entries. To the left, light and dark mode component previews showcase buttons, checkboxes, toggles, input fields, and search bars, demonstrating the design system’s consistency and modern aesthetic.

Introducing IXM Aqua: Visual Art’s IXM Platform

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Red abstract background with white text reading "01 Behavioral Science & the Retail Journey"

Why Understanding Behaviour is the Key to Retail Success

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