The Leading Platform for Digital In-Store Experiences
Visual Art’s IXM platform is the intelligent backbone of digital in-store experiences. Designed for global retailers and brands, it brings together simplicity, flexibility, and data-driven power to manage, optimise, and monetise digital touchpoints across your entire network.
As the central hub for managing and monetising digital touchpoints, IXM empowers you to transform your screens into strategic retail media assets that drive sales, engagement, and brand value — all while keeping things simple, secure, and scalable.
Intuitive, API-First, Secure, and Cloud-Hosted
Our IXM is easy to use, fully cloud-based, and built on modern APIs for seamless integration with your existing tech stack. It’s a secure, enterprise-ready platform that scales with your business and reduces complexity.
This means faster deployment, less support, and simpler integration. And also, easy management of in-store campaigns, remote control of all screens, and complete trust in a platform that keeps your data protected and always accessible.
Full Retail Media Integration and Monetisation
The IXM Platform supports the entire retail media value chain — from ad inventory setup and targeting to delivery, measurement, and reporting. Retailers can easily integrate their media network and unlock new revenue streams while maintaining full control over brand experience.
IXM adds a new service layer with monetizable features that drive recurring revenue. It’s the gateway to retail media monetisation without compromising customer experience.
Cloud-Hosted
As a fully cloud-hosted platform, IXM requires no on-premises servers and is always up to date with the latest updates and security enhancements. Manage everything centrally, from anywhere in the world, through a browser-based interface.
It simplifies deployment and maintenance while ensuring performance, accessibility, and peace of mind.
Modular and Future-Ready
Built to evolve, IXM is modular and designed for growth. Add new features, integrations, and capabilities as your retail strategy develops — without disrupting daily operations.
This enables scalable, long-term relationships while ensuring flexibility and the ability to grow at your own pace.
API-First Architecture
IXM is built to connect. Its API-first design makes it simple to integrate with retail systems such as POS, inventory management, or loyalty programs, as well as analytics and ad platforms.
This opens opportunities for automation and innovation. And, IXM fits naturally into your existing digital ecosystem.
Hardware Agnostic
IXM works seamlessly across a wide range of hardware — from external media players to smart System-on-Chip (SoC) displays. This gives you the freedom to choose what fits best for your setup without vendor lock-in. It enables flexible, cost-effective installations, protects prior hardware investments, and makes future upgrades easier.
Smart Campaign Scheduling
With campaign, condition, and share-of-voice-based scheduling, IXM makes content delivery smarter and more relevant. Run campaigns triggered by weather, time of day, sales data, or audience behaviour — all automatically.
This means delivering creative, high-impact campaigns that demonstrate measurable business value. And, more relevant and timely content that drives engagement, brand impact, and retail media revenue.
ISO 27001 Certified
Security is at the heart of IXM. The platform meets the globally recognized ISO 27001 standard for information security management. This certification builds trust with enterprise clients and ensures compliance with the highest data protection requirements.
It removes a key procurement barrier and also guarantees secure handling of sensitive customer and business information.
Real-Time Screen Takeovers
IXM gives you full visibility and control of every screen, across every store, in real time. Instantly update content, launch nationwide promotions, or respond to changing conditions with just a few clicks.
It’s a tool for proactive monitoring and real-time support. And, it enables fast, coordinated communication across the entire network — ideal for product launches, campaigns, or urgent updates.
Data-Driven and Interactive Content
It unlocks advanced campaign formats that elevate your creative offer and boost shopper engagement, drive product discovery, and enhance the in-store journey.
Part of the Visual Art Ecosystem
Visual Art delivers the full value chain in digital signage — from concept and design to installation, content production, support, and the IXM Platform. Together, these services create a seamless ecosystem that helps global retailers turn digital touchpoints into measurable business impact.
Own the in-store moment with IXM
Digital in-store is no longer about screens — it’s about connecting brand, shopper, and data in real time. With the IXM Platform, Visual Art helps you take full ownership of your digital in-store communication and retail media strategy.
Turn every display into a dynamic part of your customer experience.
Own the in-store moment with IXM — the platform that powers the future of connected retail.