Unlocking New Revenue Streams and Elevating Customer Experience with Digital In-Store Retail Media
Retail media—a rapidly growing sector within digital advertising—empowers retailers to act as their own advertising networks. By monetizing physical and digital spaces, retailers can target a captive audience already in a purchasing mindset. Whether through strategically placed digital screens, app-based promotions, or e-commerce platforms, retail media creates engagement and conversion. Traffic is the cornerstone of […]