Privacy Policy
Last Updated: September 2025
Thank you for visiting www.visualart.com (the “Site”).
Visual Art Sweden AB (“Visual Art”, “we”, “our” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data, in compliance with the EU General Data Protection Regulation (GDPR), the UK Data Protection Act, and applicable international data protection laws including the California Consumer Privacy Act (CCPA/CPRA) and other US state laws.
1. Data Controller
Visual Art Sweden AB
Organisationsnummer: 556585-8338
Hälsingegatan 47
113 31 Stockholm, Sweden
Email: hello@visualart.com
Phone: +46 8 15 32 00
2. Scope
This Privacy Policy applies to:
- Representatives and contacts of existing and prospective customers and suppliers
- Individuals contacting us or visiting the Site
- Job applicants
- Global users and customers of our services, regardless of location
Employees, board members, and consultants can find further information on our intranet.
3. Categories of Personal Data We Collect
- Contact data: Name, company, role, email, phone, address
- Contract/service data: Product usage, contract details
- Incident data: Support tickets, communications
- Behavioural data: Interactions with services and the Site
- Device data: IP address, browser type, OS, screen resolution, time zone
- Communication data: Survey responses
- Recruitment data: CVs, references, identification details where required
4. How We Collect Your Data
- Direct interactions (forms, support tickets, calls, emails)
- Your employer (if you act as a representative/contact person)
- Third-party providers and publicly available sources
- Automatically, when you use our Site (via cookies — see Cookie Policy)
5. Purposes and Legal Bases for Processing
| Purpose | Legal Basis (EU/UK) | Retention |
| Contract entry & administration | Contract / Legitimate interest | 24 months post-contract unless legally required to retain longer |
| Customer support | Legitimate interest | Up to 30 months post-case closure |
| Product development & support analysis | Legitimate interest | Up to 30 months |
| Surveys & feedback | Legitimate interest | 12 months |
| Marketing communications | Consent / Legitimate interest | 12 months or until opt-out |
| Recruitment | Contract / Legitimate interest | 30 months after recruitment ends |
| Event management | Consent / Legitimate interest | 24 months (contact); event-specific data deleted post-event |
| Dispute handling | Legitimate interest | Until resolution |
| Legal obligations (tax, bookkeeping) | Legal obligation | 7 years |
| Cookies & analytics | Consent | See Cookie Policy |
6. International Data Transfers
We may transfer data to third countries where our service providers operate (e.g. United States, India, Switzerland).
Safeguards include:
- Adequacy decisions (e.g. EU–US Data Privacy Framework)
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules (BCRs)
Contact us to review details of these safeguards.
7. Your Rights
Under GDPR/UK Law
- Access, rectification, erasure, restriction, portability, objection, withdraw consent.
- Right to lodge a complaint with a supervisory authority (e.g. IMY in Sweden).
Under US Privacy Laws (CCPA/CPRA and other state laws)
Residents of California, Virginia, Colorado, Connecticut, Utah (and similar states) have the right to:
- Know the categories and specific pieces of personal information we collect.
- Access and request a copy of your personal information.
- Request deletion of your personal information.
- Correct inaccurate personal information.
- Opt-out of the “sale” or “sharing” of personal information (Visual Art does not sell personal information).
- Limit the use of sensitive personal information (Visual Art does not collect or use sensitive personal information as defined by CPRA).
- Non-discrimination for exercising your privacy rights.
- Appeal if we deny a request (by emailing hello@visualart.com).
We will verify and respond to requests within 30 days (EU/UK) or 45 days (US), depending on applicable law.
8. Data Security
We use access controls, encryption, and organizational measures to protect data. No system is fully secure, but we work to minimize risks.
9. Sharing Your Data
We may share personal data with:
- Service providers (CRM, cloud platforms, analytics, email tools)
- Professional advisors (auditors, legal counsel)
- Partners (installations, support, implementation)
- Event organizers (venue, caterer, logistics)
- Authorities (tax agencies, regulators)
All service providers are contractually bound to confidentiality and GDPR compliance.
10. Cookies
We use cookies to operate our Site and improve the experience.
See our Cookie Policy for details.
11. US-Specific Appendix
Categories of data collected:
Identifiers (name, email, IP), commercial information (services purchased), internet activity (Site usage), professional information (role, employer).
Sensitive personal information:
Visual Art does not collect sensitive personal information as defined by California law.
Retention periods:
We retain data only as long as needed for the purposes described in Section 5.
Do Not Sell or Share:
Visual Art does not sell personal information. If use of analytics or marketing cookies is interpreted as “sharing” under California law, you can opt out via your cookie preferences.
How to exercise rights:
Email hello@visualart.com with your request.
Appeals process:
If your request is denied, you may appeal by emailing hello@visualart.com.
12. Updates to This Policy
We may update this Privacy Policy. The latest version is always available on our Site, with the revision date clearly indicated.
13. Contact Us
Visual Art Sweden AB
Hälsingegatan 47
113 31 Stockholm, Sweden
Email: hello@visualart.com
Phone: +46 8 15 32 00