Unlocking New Revenue Streams and Elevating Customer Experience with Digital In-Store Retail Media

Retail media—a rapidly growing sector within digital advertising—empowers retailers to act as their own advertising networks. By monetizing physical and digital spaces, retailers can target a captive audience already in a purchasing mindset. Whether through strategically placed digital screens, app-based promotions, or e-commerce platforms, retail media creates engagement and conversion.

Traffic is the cornerstone of any successful retail media strategy. Without it, even the most advanced advertising efforts will fail. Retailers must focus on enhancing store footfall, increasing app usage, or driving web traffic. Combining loyalty programs with exclusive in-store promotions can attract customers while providing a data-rich environment for targeted campaigns.

Transforming Retail with Digital Displays

Digital displays can revolutionize retail by delivering personalized promotions, product information, or entertainment. These interactions do more than encourage purchases—they create memorable experiences, fostering loyalty and repeat visits.

Retailers can generate lucrative revenue streams by offering brands ad space. Data from Tesco, for example, shows that in-store media delivers a significantly higher return on advertising spend (ROAS) than many traditional channels.

Digital in-store retail media networks provide unparalleled flexibility. Promotions can be adjusted in real time to reflect stock levels, seasonal trends, or emerging customer behaviours. This agility ensures that campaigns are always relevant.

Get Started with Digital In-Store Retail Media Networks

• Audit Your Spaces

Identify areas in your physical and digital environments where retail media can impact most. High-traffic zones like entryways or checkout counters are ideal for digital displays.

• Leverage Data for Targeting

Use your existing customer data to inform ad placement and messaging. This data can include purchase histories, insights into loyalty programs, or app interactions.

• Partner Strategically

Collaborate with brands that align with your customer base. Retail media is most effective when its advertising enhances rather than disrupts the shopper’s experience.

• Measure and Optimize

Employ advanced analytics to track the performance of your retail media campaigns. Key metrics like dwell time, engagement rates, and ROAS can provide valuable feedback for optimization.

A Summary and Outlook for 2025

Digital in-store retail media continues to excel as a powerful channel for brands to build awareness and influence purchase decisions in real time. Through digital screens and interactive solutions, the in-store space is transforming into dynamic marketing platforms where relevant messages reach consumers at just the right moment. This development not only strengthens brand loyalty but also drives direct sales results.

Choosing the right vendor and technology partner provides the opportunity to measure the impact of in-store campaigns with high precision. Using data from loyalty programs and other sources, retailers can offer more personalized solutions that engage customers deeply and maximize ROI.

2025 is expected to be a year of significant growth for in-store retail media. As it becomes even more central to the strategy of Retail Media Networks, the combination of creativity, technology, and consumer behaviour insights will define the future of retail. Retailers who embrace this transformative potential will stay competitive and drive unparalleled innovation and profitability.

Ready to Transform Your Retail Space into a Revenue-Driving Media Hub?

Let us design your digital in-store retail media strategy to unlock new revenue streams, enhance customer experiences, and keep your business ahead of the curve.

Contact our Chief Commercial Officer, Andreas Lind, today to collaborate with our experts and discover how dynamic, data-driven retail media can redefine your store’s potential.