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Why Simplicity Sells: Designing for Decision Confidence

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The Right Message, Right Now: How Context Shapes Buying Decisions

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Leading the next gen of in-store retail media

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Popularity, Imperfection & Urgency: The Biases That Build Trust and Drive Sales

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Portrait of Martin Adolfsson, Head of Technology at Visual Art, smiling and wearing a white shirt in an office setting with plants in the background.

How Visual Art’s tech team powers smarter IXM

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Anchoring, Framing & Defaults: How Customers Really Make Decisions

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A sleek dark-themed user interface mockup displayed on a desktop monitor, showing a data management dashboard for “IXM Aqua” with a sidebar menu and a table of labeled entries. To the left, light and dark mode component previews showcase buttons, checkboxes, toggles, input fields, and search bars, demonstrating the design system’s consistency and modern aesthetic.

Introducing IXM Aqua: Visual Art’s IXM Platform

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Red abstract background with white text reading "01 Behavioral Science & the Retail Journey"

Why Understanding Behaviour is the Key to Retail Success

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Bold red background with a subtle gradient and shadow, featuring the white text "Visual Arts Retail Media Glossary" on the left. Modern and vibrant tone.

Retail Media Glossary

Master Class

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A person in a beige shirt and cap stands in a modern office space with cushioned stools. Background features a colorful abstract design on a LED screen. Professional, creative atmosphere.

Visual Art strengthen its creative team with Elias Hager Larsson

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