Popularity, Imperfection & Urgency: The Biases That Build Trust and Drive Sales
Trust isn’t always rational—but it is predictable What makes a shopper choose one product over another in a crowded retail aisle or fast-paced QSR menu? It’s often not features, facts, or even price. It’s subtle signals of trust. And three of the most powerful are: In behavioural science, these effects are known as social proof, […]