Visual Art Expands Its In-Store Retail Media Network and Strengthens the Team
October 18, 2024
Visual Art is taking the retail media landscape by storm with its innovative In-Store Retail Media offer, designed to bring brands closer to consumers right at the point of purchase. Under the strategic leadership of Andreas Lind, Retail Media Strategist at Visual Art, the initiative has already attracted leading clients like PrimaVård, Skistar, and Friskis&Svettis, leveraging this dynamic channel to reach their customers in physical locations.
To further drive this venture, Visual Art has hired Emil Andrén as Sales Executive, tasking him with expanding partnerships with brands eager to harness this powerful opportunity.
Retail media has quickly become a major profit driver for companies worldwide, with Amazon leading the way as a shining example, retail media accounts for a significant portion of their profitability. Visual Art is paving the way for brands to tap into this rapidly growing third wave of digital advertising, connecting physical spaces with digital solutions to create an omnichannel retail media experience. Brands that buy retail media space within this network can take advantage of unparalleled access to consumers near the point of purchase. In contrast, companies hosting these networks in their stores can unlock new revenue streams.
– “The demand from advertisers and media agencies for effective retail media solutions is skyrocketing. In-store retail media networks offer a unique blend of digital advertising and physical presence, making them highly relevant for today’s market. With our experience and award-winning digital signage software, we’re poised to make a significant impact.” says Andreas Lind, Retail Media Strategist at Visual Art.
Visual Art’s award-winning digital signage software is the driving force behind its in-store retail media network offer. With its API-first structure, the software seamlessly integrates with all systems, Supply-Side Platforms (SSPs), and other tools needed for programmatic buying, share of voice, and more. Signage Player, equipped with an integrated In-Store Retail Media Ad Server, is a powerful tool for managing and optimizing ad placements across a retailer’s assets. It simplifies the process for brands to deliver a seamless omnichannel experience while enabling precise, real-time targeting.
– “I’m thrilled to be part of this groundbreaking journey. Retail media is a game-changer for both brands and retailers. Together, we’re defining what in-store retail media networks can be, and I can’t wait to help partners tap into this new channel that combines digital convenience with the power of physical presence.” says Emil Andrén, Sales Executive at Visual Art.
Visual Art is already seeing high demand from both brands looking to add in-store retail media to their media mix, and retailers are eager to establish these networks within their locations. By bringing digital precision to the physical space, Visual Art’s in-store retail media network positions brands to directly impact consumers right at the point of decision-making.
With a track record of pioneering digital out-of-home solutions since 2010, Visual Art is well-positioned to transform the retail media landscape again. This initiative provides brands with an effective channel to engage consumers and retailers with a new revenue stream, tapping into the booming retail media sector that’s set to redefine digital advertising.
For more information, contact:
Andreas Lind, Retail Media Strategist at Visual Art
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