Campaign Screen at Kicks

Kicks Partners with Visual Art to Enhance Customer Experience through Digital Displays

June 5, 2023

KICKS, the leading beauty retailer in the Nordics, is set to elevate the in-store experience with the help of Visual Art, an end-to-end provider of digital signage solutions. Following an extensive procurement process, Visual Art has been selected to install over 1,300 screens across 230 KICKS stores in Sweden, Norway, and Finland.

Recognizing the significance of a well-executed digital strategy, KICKS aims to create a more immersive and engaging environment for its customers. The implementation of digital displays will offer a platform for inspiration and deliver relevant messages to shoppers. With years of experience in digital spaces, KICKS understands the value of leveraging technology to enhance both customer satisfaction and sales performance.

– We are delighted to have Visual Art’s support in this project. The digital displays provide us with a powerful tool to communicate inspiring information, from product launches to enticing promotional offers. They also contribute to a dynamic in-store experience, says Charlotta Tibbelin, Retail Communication & Concept Manager at KICKS.

Aligning with KICKS’ strategy to bridge the gap between physical stores and e-commerce, the digital solution enables seamless communication of inspiring content and product assortment. With Visual Art’s digital signage platform, KICKS gains the flexibility to disseminate relevant information nationwide or target specific stores as needed. The focus is on creating a joyful and valuable experience for in-store visitors, with a wide range of news, offers, information, and events communicated through the screens.

– KICKS is truly at the forefront, placing the customer and their experience as the top priority. They have a clear vision of how to optimize the utility and effectiveness of the screens over time. From the initial procurement process to the installation, this has been an enlightening journey, and we are excited to embark on this partnership, says Andreas Ström, Chief Revenue Officer at Visual Art.

Each KICKS store will be equipped with a minimum of six digital displays, strategically placed at entrances, campaign tables, and fragrance departments for both women and men. The agreement includes a license to use Visual Art’s proprietary CMS Signage Player, enabling KICKS to easily manage and control all content centrally. This ensures the right content is delivered at the right place and time, enhancing the overall customer experience.

The screen installation project commenced at the beginning of the year, and all screens are now operational. The partnership between KICKS and Visual Art is expected to span several years, with an estimated value exceeding 15 million SEK over a five-year period.


KICKS is the Nordics’ leading beauty chain and offers a comprehensive concept in makeup, fragrance, skin care and hair care. With well-trained beauty experts in 230 stores in Sweden, Norway, and Finland and a modern omnichannel solution, where physical store and e-commerce are integrated. KICKS offers personal and inspiring beauty services from a wide range of brands. Kicks has flagship stores in Stockholm, Gothenburg, Oslo, and Malmö and is part of the Axel Johnson Group.

Entrance screens at Kicks

For more information:

Monika Lindquist, CMO, Visual Art Group
Tel. +46 72 333 23 83,

Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13,

About Visual Art Group

Visual Art is a leading digital signage company that delivers end-to-end solutions to clients all over the world.

We always start with why, collecting insights, and designing concepts that create real business value for customers. We take care of the whole value chain from tech solutions, hardware, software, content, and installation to service and support.

By measuring the effect of the solution, we can act as a strategic partner, making sure that the defined KPIs are reached. Whether it is to increase sales, drive customer experience, or sell advertising space to third parties (retail media).

We are doing this by combining our creative expertise, tech innovation, and simple and intuitive digital signage software Signage Player. Visual Art was founded in 1997 and has 130 employees in 7 markets within consulting, tech, concept and design, content production, installation, service, and support to make sure our clients can trust us to deliver a smooth experience.

We are trusted by brands such as McDonald’s, Unibail-Rodamco-Westfield, Lego, Joe & the Juice, NIO, Subway, Audi, Circle K, 7-Eleven, and others.

Revenue: 290 MSEK (2022)

Software licenses: 65 000 licenses in 39 countries