Friskis&Svettis Launches In-Store Retail Media Network with Visual Art
September 11, 2024
Friskis, one of Sweden's largest fitness organisations, is taking a step forward in digital advertising by launching its own in-store retail media channel in collaboration with Visual Art. This initiative offers an opportunity to enhance the member experience while creating new revenue streams.
Through the partnership, Friskis will introduce digital displays across its gyms nationwide, showcasing both internal messages and external advertisements. This move places Friskis among the first in the Nordic region to incorporate a retail media strategy within its fitness centres.
– “Our collaboration with Friskis is an exciting opportunity, and we’re pleased to support them on this journey,” says Andreas Lind, Retail Media Strategist at Visual Art.
Friskis views the retail media channel as a strategic way to engage members and strengthen the business.
– “We trust Visual Art’s expertise, and we’re confident that this collaboration—featuring engaging content and relevant offers—will bring value to our members and the organisation,” says Christer Ferngren, Business Development Manager at Friskis.
The rollout of the new media channel is set to begin this autumn, with the first displays appearing in select Friskis gyms in the coming months.
About Friskis&Svettis
Friskis aims to make fitness accessible to everyone. With a welcoming approach, extensive experience, and a strong commitment to training, this non-profit sports association has become one of Sweden’s most respected fitness organisations. Today, nearly half a million members across the country train with Friskis.
About Visual Art Group
Visual Art is a leading digital signage company that delivers end-to-end solutions all over the world.
By measuring the solution’s effect, we can act as a strategic partner, ensuring that the key objectives are reached, whether increasing sales, driving customer experience, or implementing retail media networks.
Signage Player, our Digital Signage Software, is designed to transform how businesses communicate visually. It boasts modern architecture and a headless CMS. It’s cloud-native, ensuring flexibility and scalability. Built for speed, it offers an API-first architecture, ensuring smooth integration with various systems.
Signage Player is hardware agnostic, working on all screens and platforms, such as Tizen, WebOS, Android, Raspberry Pi, Linux, Chrome, Windows, and iOS.
Founded in 1997, Visual Art employs +130 professionals in 8 markets. Our full-service offering encompasses consulting, technical expertise, design and concept development, content production, installation, and continuous service and support.
We are trusted by brands such as McDonald’s, Subway, NIO, Ocean Outdoor, Lego, Joe & the Juice, Circle K, Unibail-Rodamco-Westfield, 7-Eleven, and others.
We invite you to learn more about how Visual Art can help you achieve your business goals using digital signage. Visit us at www.visualart.com to explore the possibilities.
Revenue: 350 MSEK (2023)
Software licenses: 73 000 licenses in 39 countries
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Do you want to know more about In-Store Retail Media Networks?
Reach out to our Retail Media Strategist, Andreas Lind, today!
