How “Chandelier” Elevates Brand and Experience
November 29, 2024
An ambitious transformation is underway at the heart of Livli Kungens Kurva to create a vibrant mixed-use destination. Central to this evolution is the stunning new LED installation, “Chandelier.” This striking piece redefines the space not only visually but also strategically supports Livli’s mission to bring energy, joy, and connection to life.
Livli, Ingka Centers’ new consumer brand for the European market, is all about creating dynamic environments where people can grow, play, eat, work, and connect. In Swedish, Livli means “full of energy and joy,” and this bold transformation of Kungens Kurva is the first location to embody that ethos.
A Vision Realized Through Collaboration
The complexity of an installation like “Chandelier” goes far beyond its beautiful appearance. Our Design Studio worked closely with Ingka Centers to develop the concept, ideate on visuals, and ensure it aligned with Livli’s brand identity. From the beginning, this wasn’t just about creating a visual centerpiece—it was about making “Chandelier” a strategic part of Livli’s journey to strengthen its brand and elevate the customer experience.
The design features mirrored surfaces that add depth and sophistication, while dynamic LED strips create a lively, ever-evolving display. Visible from all three major walkways, “Chandelier” is more than just an art piece; it’s a landmark that draws visitors in, encourages exploration, and fosters a sense of wonder.
A Strategic Approach to Experience and Engagement
What makes “Chandelier” truly special is how it integrates seamlessly into Livli’s overarching strategy. By prioritizing storytelling over traditional promotional messaging, the installation helps create an inviting and premium environment. This focus on engagement and atmosphere is a critical component of Kungens Kurva’s transformation, helping to increase foot traffic, extend dwell time, and leave a lasting impression on visitors.
The installation process was a technical feat, requiring careful planning and precision. From designing the intricate structure to synchronizing the LED content with the mirrored finishes, every detail was crafted to ensure the installation was delivered on both form and function.
Where Innovation Meets Elegance
As Livli Kungens Kurva transforms into a vibrant, welcoming, and full-of-life destination, “Chandelier” stands as a beacon of that change. It’s a perfect example of how design, technology, and strategy can come together to create something extraordinary—not just to look at but to experience.
Go visit Livli Kungens Kurva and see how this landmark installation is helping to light the way toward a brighter, more joyful future.
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