Ocean Outdoor Nordic and Visual Art signs agreement worth SEK 100 million

The current agreement is extended for 36 months until 2028, emphasising the long-term nature of the collaboration. Visual Art’s technical expertise in digital signage will further strengthen Ocean Outdoor’s impressive network of nearly 2,500 screens strategically placed in over 400 locations throughout the Nordic region.

Ocean Outdoor has established a unique position in the out-of-home market, where innovation, creativity, technology, and product development are at the centre of creating impactful advertising environments. Ocean is turning spaces into places across Westfield, Danske Shopping Center, Jernhusen and many more landlord estates across the Nordics.

– ‘We are delighted to prolong our cooperation with Visual Art. Ocean delivers a strong value chain to our partners and advertisers, and this agreement further supports that. The cooperation with Visual Art is important as we fortify our leading position within Digital Out Of Home and where we are putting a lot of emphasis on turning spaces into places, thus creating innovative and engaging locations for brand communication.’ says Anders Axelsson, CEO of Ocean Outdoor Nordic.

– ‘We are proud to contribute to Ocean Outdoor’s success and look forward to continuing to deliver innovative and value-creating digital signage solutions. Our ambition is to deliver the world’s best digital signage solutions in the DOOH segment, and we look forward to further consolidating our leading market position,’ says Pontus Meijer, CEO of Visual Art Group.

The deepened focus on innovation and growth characterising the Nordic agreement between Ocean Outdoor and Visual Art marks an exciting development phase for digital outdoor advertising in the region and the entire digital signage industry. Advances in digitisation and AI are creating increasingly dynamic environments for advertising and communication.

Ocean Outdoor Nordic is part of the Ocean Outdoor Group, which operates in the UK, the Netherlands, Germany, and the four Nordic countries.

About Visual Art Group

Visual Art is a leading digital signage company that delivers end-to-end solutions all over the world.

By measuring the solution’s effect, we can act as a strategic partner, ensuring that the key objectives are reached, whether increasing sales, driving customer experience, or implementing retail media networks.

Signage Player, our Digital Signage Software, is designed to transform how businesses communicate visually. It boasts modern architecture and a headless CMS. It’s cloud-native, ensuring flexibility and scalability. Built for speed, it offers an API-first architecture, ensuring smooth integration with various systems.

Signage Player is hardware agnostic, working on all screens and platforms, such as Tizen, WebOS, Android, Raspberry Pi, Linux, Chrome, Windows, and iOS.

Founded in 1997, Visual Art employs +130 professionals in 8 markets. Our full-service offering encompasses consulting, technical expertise, design and concept development, content production, installation, and continuous service and support.

We are trusted by brands such as McDonald’s, Subway, NIO, Ocean Outdoor, Lego, Joe & the Juice, Circle K, Unibail-Rodamco-Westfield, 7-Eleven, and others.

We invite you to learn more about how Visual Art can help you achieve your business goals using digital signage. Visit us at www.visualart.com to explore the possibilities.

Revenue: 350 MSEK (2023)

Software licenses: 73 000 licenses in 39 countries

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