Visual Art Shaping the Future of Digital Signage
March 28, 2024
In the fast-moving world of Digital Signage, where technology leaps forward at a rapid pace, and the implementation of digital screens grows by the day, Visual Art stands at the forefront. Pontus Meijer, CEO of Visual Art Group, is guiding the company towards a future as a leading growth entity, propelling the industry forward with innovation and expertise.
We’re on the edge of a big change with Retail Media becoming a huge deal in marketing. This is going to make Digital Signage important in how companies communicate with their customers. Meijer talked with us about where things are going and how Visual Art is making its mark in this dynamic scene.
The Future of Digital Signage and Visual Art’s Role
Even with everything going on in the world, the Digital Signage industry is expected to grow by about 10%, thanks to advances in AI and Retail Media. Visual Art remains profitable across all divisions despite rapid expansion – a testament to its strength and adaptability.
As Visual Art keeps growing in places like Germany, and Spain, and now aiming for the UK, it’s all about staying relevant and listening to what customers need to reach their business objectives. Meijer emphasizes the importance of shifting industry focus from hardware to software solutions, positioning Visual Art as a pioneer in delivering state-of-the-art Digital Signage software. The company’s new version of Signage Player is set to redefine customer experiences globally.
The Fusion of AI, Retail Media, and Digital Signage
The mix of AI, Retail Media, and Digital Signage is changing the game. Retailers in all kinds of sectors are starting to see the potential of ads in-store, where digital signage become an indispensable asset. The most important is using customer data to make relevant offers, bridging the digital and physical worlds to create a smooth shopping experience.
At the heart of this transformation is a data-driven, programmatic approach to digital spaces, with software playing a pivotal role in uniting data and digital displays. This paradigm shift promises to elevate Retail Media to one of the most significant channels in retail, with AI paving the way for what Meijer refers to as Smart Signage. This approach seeks the most effective solutions for clients and partners, demonstrating AI’s potential to make shopping more relevant and engaging.
Visual Art: Geared for the Future
With a strong foundation built on long-term client relationships and a forward-thinking digital signage software architecture, Visual Art is not just ready for the future; it’s leading the charge. The company’s focus on innovative, efficient solutions ensures it remains at the forefront of the Digital Signage industry.
As we look ahead, the journey of Visual Art led by Pontus Meijer promises not just growth but a relentless pursuit of excellence and innovation, shaping the Digital Signage landscape.
Visual Art emerges not only as a growth company but as a visionary leader driving the industry towards a bright, digital future.
