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Interview about Digital Signage Platform Signage Player

November 21, 2023

Andrew Jarder, Product Owner at Visual Art, sheds light on our proprietary Digital Signage Platform, Signage Player — the core of all our Digital Signage solutions. In this interview, he delves into our software, unraveling its key features and functionalities.

Can you tell us a bit about Signage Player, our Digital Signage Platform, and its key features?


Of course! Visual Art’s Signage Player is a cutting-edge Digital Signage Platform designed to transform the way businesses communicate visually. It boasts a modern architecture that includes a Headless CMS, making content management seamless. The platform is cloud-native, ensuring flexibility and scalability. Built for speed, it offers an API-first architecture, ensuring smooth integration with various systems. IT security is a top priority, and we’ve implemented robust measures to safeguard our clients’ data.

What sets Signage Player apart from other digital signage solutions in the market?


Signage Player stands out due to its integration possibilities, which simplifies the connection with other tools and platforms. This level of interoperability ensures that our users can maximize their existing tech stack while leveraging the power of digital signage.

Could you elaborate on the features that empower users to have full control over their digital fleet?


Signage Player offers users the ability to create playlists, giving them the autonomy to curate content in a way that best suits their communication strategy. The platform facilitates easy scheduling, allowing users to plan content delivery ahead of time. Triggers and dayparts add an extra layer of customization, enabling dynamic content changes based on specific events or times of day. The Share of Voice feature lets users manage and optimize content distribution across their digital fleet effectively.

Share of voice.. tell us more.


Share of voice refers to the percentage of total available advertising space or airtime that a specific content occupies within the platform. This metric is often calculated based on the duration, frequency, and placement of a particular piece of content compared to the overall content displayed on the digital signage network.
In our digital signage platform Signage Player, administrators can allocate specific time slots, screen locations, or other parameters for displaying content. The share of voice is a quantitative measure that indicates how much of this allocated space is dedicated to a particular message compared to others.

What does “Full Scale Monitoring” mean for users, and how does it enhance their experience with Signage Player?


Full Scale Monitoring provides users with real-time insights into the performance and health of their digital fleet. From the status of individual screens to the overall network health, users can ensure that their content is being displayed as intended. This level of visibility is crucial for troubleshooting, optimizing, and maintaining a seamless digital signage experience.

How does Signage Player address the diverse needs of businesses in terms of content management and delivery?


Signage Player’s versatile architecture and features cater to a wide range of industries. Whether you’re in retail, QSR, gas station, education, or any other sector, our platform adapts to your needs. The API-first architecture ensures easy integration with existing systems, while the robust content management features offer flexibility in creating and delivering engaging content.

Looking ahead, what can users expect in terms of future updates and improvements to Signage Player?


We are committed to continuous improvement. Our roadmap includes enhancements to the user interface for even more intuitive navigation. We’re also exploring advanced analytics features to provide users with deeper insights into the impact of their digital signage strategy. Additionally, we’re keeping a close eye on emerging technologies to integrate new functionalities that will keep Signage Player at the forefront of the digital signage industry.

In conclusion, how would you summarize the value proposition of Visual Art’s Signage Player for potential clients?


Signage Player empowers businesses to elevate their communication strategies through dynamic, customizable, and easy-to-manage digital signage. With a focus on modern architecture, security, and user control, Signage Player ensures that our clients not only keep pace with the digital era but also lead the way in creating impactful visual experiences.

Do you want to know more about our Digital Signage Platform Signage Player?

Talk to our Chief Revenue Officer Andreas Ström or Product Owner Andrew Jarder.

Andreas Ström

Chief Revenue Officer

andreas.strom @ visualart.com

Andrew Jarder

Product Owner

andrew.jarder@visualart.com

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