Circle K upgrades to digital menu boards at 86 stations in Norway – Visual Art does the work
Circle K in Norway will upgrade to digital menu boards at all its stations. In total, there are 86 stations with an average of 8 screens per station. Visual Art is the supplier of hardware, digital signage software and content.
After just over a year of pilot projects with digital menu boards at six stations around Norway, it became clear in April that Circle K in Norway will digitize its stations. Visual Art will deliver digital screens to 86 stations around the country.
– It feels incredible to be able to do this rollout for Circle K in Norway. We already work close to Circle K in several markets in Europe, and being able to provide support to Norway is an honor for us, says Pontus Meijer, Chief Revenue Officer at Visual Art.
The Norwegian market is now covered by the European agreement Visual Art has with Circle K. This includes both hardware, digital signage software, and content. The digital signage software powering the screens is the unique Signage Player that Visual Art has developed to facilitate everything from displaying attractive and relevant content, to being able to remotely control and manage the content centrally, regardless of where the station is located.
– In terms of hardware, there are around 700 screens that will be installed and maintained over time. Through remote control, we can guarantee that everything works, but also that the content can always be kept up to date and relevant at all stations, Pontus Meijer at Visual Art continues.
For Circle K in Norway, this is a major upgrade as the stations until now have had menus and other information above the checkouts through a traditional print solution.
The deal has a value of around NOK 6 million in the coming years.
For more information:
Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com
Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com
About Visual Art Group
Visual Art is a leading digital signage company that delivers end-to-end solutions to clients all over the world.
We always start with why, collecting insights, and designing concepts that create real business value for customers. We take care of the whole value chain from tech solutions, hardware, software, content, and installation to service and support.
By measuring the effect of the solution, we can act as a strategic partner, making sure that the defined KPIs are reached. Whether it is to increase sales, drive customer experience, or sell advertising space to third parties (retail media).
We are doing this by combining our creative expertise, tech innovation, and simple and intuitive digital signage software Signage Player. Visual Art was founded in 1997 and has 130 employees in 7 markets within consulting, tech, concept and design, content production, installation, service, and support to make sure our clients can trust us to deliver a smooth experience.
We are trusted by brands such as McDonald’s, Unibail-Rodamco-Westfield, Lego, Joe & the Juice, NIO, Subway, Audi, Circle K, 7-Eleven, and others.
Revenue: 290 MSEK (2022)
Software licenses: 65 000 licenses in 39 countries
