The Halo in Mall of Scandinavia

Eye-Catching DOOH for Ocean Outdoor Sweden

January 2, 2024

Visual Art, a leader in digital signage solutions, is proud to announce the completion of the HALO, an innovative digital LED installation for client Ocean Outdoor at Westfield Mall of Scandinavia. This state-of-the-art project represents a significant leap in digital advertising and architectural design, showcasing the collaborative efforts of Visual Art, Ocean Outdoor, and Unibail-Rodamco-Westfield.

Ocean Outdoor is a leader in digital-out-of-home, operating across the UK, Nordics, and the Netherlands. Ocean specializes in super-premium DOOH and envisions the investment in bringing this digital icon to life not only captivating audiences but also offering an unparalleled platform for brands to engage with consumers in a dynamic, immersive environment.

– “In a world where digital innovation is constantly reshaping consumer interactions, this project reflects Ocean Outdoor’s dedication to delivering audience-centric premium DOOH locations and environments by pioneering new frontiers in the digital out-of-home space. The HALO is not only a marvel of design and technology but also a canvas for brands to create truly memorable and impactful consumer engagements,” said Carl-Fredrik Mannerberg, Joint MD at Ocean Outdoor Sweden.

Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield, a global owner, developer, and operator of sustainable and high-quality real estate assets, has together with Ocean Outdoor Initiated this ground-breaking project as part of its commitment to enhancing customer experiences through technology.

– “Our mission is to bring exceptional brand moments to life across the Westfield destinations. This installation is a testament to our investment in cutting-edge technology that creates both a unique brand impact and visitor experience,” said Teun Jan Spits, Head of Westfield Rise – Northern Europe at Unibail-Rodamco-Westfield.

As the digital signage partner, Visual Art has handled the entire implementation of this intricate project. The installation boasts cubes with a pixel pitch of 2.6, brightness at 900nits, encompassing 345 cabinets and 1,500 LED modules. Additionally, the innovative LED rings feature the same pixel pitch and brightness, stretching over 280 square meters with 640 cabinets, 3,376 LED modules, and a staggering 21.7 tonnes of equipment meticulously assembled. This feat required 200 meters of cable sock, 250 drill holes, and 225 connected cables, all orchestrated by Visual Art’s installation team.

This installation sets a new benchmark in digital signage, combining aesthetic brilliance with technical prowess. It represents not just an advertising space but a landmark in digital architectural art.

– “This project is a shining example of how digital technology can transform spaces into interactive, engaging experiences. We’re proud to have led the implementation of this complex and visually stunning installation,” said Pontus Meijer, CEO at Visual Art.

The Halo in Mall of Scandinavia

An innovative digital LED installation for Ocean Outdoor at Westfield Mall of Scandinavia.

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