SkiStar and Visual Art improve the mountain experience

SkiStar has had a digital presence at its ski resorts for many years but has recently reviewed both function and appearance and has now decided on a major digital facelift. The modernization of the digital displays should facilitate and improve for the guests and apply both in the outdoor environment and indoors in hotels, in heat cabins, and other public areas in all destinations.

– This is in every sense a prestige customer for us because it shows our full breadth when it comes to digital solutions. Everything from the strategic design to technology, must withstand tough outdoor environments and content, which must create a magical atmosphere for the guests, says Andreas Ström, Chief Revenue Officer at Visual Art.

Several screen solutions are to be developed and installed ahead of the coming winter season. It is about 100 screens in an indoor environment, mainly in heated cabins, restaurants, and hotels. For the outdoor environment, special solutions are made to cope with the tough weather conditions.

– Among other things, we have run a pilot project up on top of Björnrike 946 m above sea level to guarantee that the technology can handle the challenges on the mountain. That, together with a study during the 2022 high season, where we measured customer flows and needs, has laid the foundation for both a technical solution and placement as well as adaptation of the actual content on the screens, continues Andreas Ström.

Outdoors, around 30 55-inch screens will be placed in the various locations. A couple of these are mounted on specially built wooden scaffolding which should make them easy to move around the system as needed. In addition, 9 larger screens, of 88 inches, are to be mounted in connection with lifts in almost all locations. A 16-square-meter LED solution is also being installed in Lindvallen.

SkiStar has made sure that everyone involved within the company was involved in the planning for the digital uplift.

– For us, it is ultimately about customer benefit, but also finding solutions that work optimally in the business in general. Therefore, everything from the operation as piste and lift staff to the IT and marketing department has been involved and given input and suggestions on what the future solution should look like, says Mathias Lindström, Marketing Director at SkiStar.

Visual Art will take overall responsibility for installation and ongoing support. The work also includes strategic advice regarding content production and developing templates that integrate with existing lift administration as well as the gamification solutions that SkiStar has today. For these solutions, Visual Art’s digital signage platform Signage Player is used.

– This is a large and important project for us at SkiStar as it affects the entire customer experience, regardless of whether you are on or off the slopes. Visual Art has been a reliable partner in the work, and we look forward to being able to inaugurate all the new systems before this year’s peak season, concludes Mathias Lindström at SkiStar.