Rusta improves internal communication with the help of Visual Art

November 8, 2022

Rusta has invested in digital displays as a tool to improve the experience for their employees in the department stores. With set templates customized with dynamic content, Rusta wants to increase commitment and ensure that the right and relevant information always reaches the employees. Visual Art has developed a solution that will be implemented in all department stores.

Rusta has more than 100 department stores in Sweden and almost as many in Norway and Finland. They, like many other companies, have had challenges in finding an effective channel for internal communication, as a majority of their workforce does not sit in front of a computer. This means that it can be difficult to reach out with information efficiently and simply. Therefore, information screens where employees pass are an optimal communication channel.

– For us, it is very important that the staff are updated on everything from current campaigns to product information and other interesting things that happen at the department stores. In the past, we have often used e-mail for this, but it has been difficult to ensure that the information reaches everyone and meant a delay for all our employees who work in the stores, says Nahrin Ego, Manager Internal Communication at Rusta.

After a successful pilot project, Rusta has now invested in a solution where information screens will be installed in the staff canteen in every department store, initially in Sweden. The screen, controlled by Visual Art’s proprietary and unique digital signage software Signage Player, will display the most current and important information for staff on any given day.

– The solution has several advantages, not only that we get important information out in a place where everyone on the staff automatically gathers, but also that we get a solution locally that can be used for presentations as well as the live broadcasts we make to all employees several times per year, continues Nahrin Ego at Rusta.

The screens, which are supplied by LG Electronics, will be attached to a special stand to be used both standing (for ongoing information) and lying down for presentations and live events.

In total, there are around 100 screens in Sweden in the first step with the stated goal of doing the same rollout in the chain’s department stores in Norway, Finland, and Germany in the next step. The value of Visual Art is estimated to be around four million SEK.

– Rusta is in many ways a grateful customer to work with. They know exactly what they want the information display to achieve for goals and what functions and features are necessary for them. After the very successful, and appreciated pilot project, it will be extra fun that we now get to roll out the solution in all department stores in all markets, says Andreas Ström, Chief Revenue Officer at Visual Art.

For more information:

Monika Lindquist, CMO, Visual Art Group
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, andreas.strom@visualart.com

About Visual Art Group

Visual Art is a leading digital signage company that delivers end-to-end solutions to clients all over the world.

We always start with why, collecting insights, and designing concepts that create real business value for customers. We take care of the whole value chain from tech solutions, hardware, software, content, and installation to service and support.

By measuring the effect of the solution, we can act as a strategic partner, making sure that the defined KPIs are reached. Whether it is to increase sales, drive customer experience, or sell advertising space to third parties (retail media).

We are doing this by combining our creative expertise, tech innovation, and simple and intuitive digital signage software Signage Player. Visual Art was founded in 1997 and has 130 employees in 7 markets within consulting, tech, concept and design, content production, installation, service, and support to make sure our clients can trust us to deliver a smooth experience.

We are trusted by brands such as McDonald’s, Unibail-Rodamco-Westfield, Lego, Joe & the Juice, NIO, Subway, Audi, Circle K, 7-Eleven, and others.

Revenue: 290 MSEK (2022)

Software licenses: 65 000 licenses in 39 countries