Visual Art deliver digital in-store solution for Husqvarna globally

December 6, 2022

Visual Art will deliver digital in-store solutions for Husqvarna’s dealers globally. In total, Husqvarna has thousands of stores in all corners of the world. The delivery consists of an automated shop-in-shop solution that gives both dealers, and customers added value directly in-store.

The agreement between Husqvarna and Visual Art covers all dealers of Husqvarna’s products worldwide but is focused on the network in Europe. A network which consists of 4,700 dealers. The shop-in-shop solution aims to increase customer dwell time and guide them in their purchasing process and can be updated, and automatically controlled directly by Husqvarna.

– The content is based on Husqvarna’s existing website but is adapted depending on the dealer’s needs and wishes. But above all, it contains a lot of useful information that helps customers to choose the best product for their needs. This is a bit of a dream project, not only because of the scope but also because the content adds value to everyone, says Andreas Ström, Chief Revenue Officer at Visual Art.

Visual Art delivers hardware and its own digital signage software Signage Player. The software makes it possible to monitor the entire digital fleet from a central location, and different user roles enable HQ, Marketing, and dealers to schedule and broadcast content. Therefore, Husqvarna guarantees that the right campaigns always are shown in the right place, in the right context, and at the right time.

– We have looked at a new, updated solution for our dealers and Visual Art emerged as the obvious option after a procurement. With their technical and strategic expertise, we not only fill the solution with function but also see a comprehensive service and maintenance program that means that neither we nor our dealers need to worry about the technology working, says Börje Nilsson, Global Shop Profiling Manager at Husqvarna.

Husqvarna has 7000 dealers in Europe and additional networks worldwide. In an initial rollout, around 500 screens will be replaced or updated, and the complete take-over of German dealers will be finalized.

For more information:

Monika Lindquist, CMO, Visual Art Group
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, andreas.strom@visualart.com


About Visual Art Group

Visual Art is a leading digital signage company that delivers end-to-end solutions to clients all over the world.

We always start with why, collecting insights, and designing concepts that create real business value for customers. We take care of the whole value chain from tech solutions, hardware, software, content, and installation to service and support.

By measuring the effect of the solution, we can act as a strategic partner, making sure that the defined KPIs are reached. Whether it is to increase sales, drive customer experience, or sell advertising space to third parties (retail media).

We are doing this by combining our creative expertise, tech innovation, and simple and intuitive digital signage software Signage Player. Visual Art was founded in 1997 and has 130 employees in 7 markets within consulting, tech, concept and design, content production, installation, service, and support to make sure our clients can trust us to deliver a smooth experience.

We are trusted by brands such as McDonald’s, Unibail-Rodamco-Westfield, Lego, Joe & the Juice, NIO, Subway, Audi, Circle K, 7-Eleven, and others.

Revenue: 290 MSEK (2022)

Software licenses: 65 000 licenses in 39 countries