Visual Art digitizes Bitastad’s restaurant chains – BigBite first
Visual Art signs another major agreement, this time with Norwegian Bitastad, which owns and operates five large restaurant chains in Norway. The first to be upgraded to fully digital menu systems, and other digital screen solutions, is the Big Bite chain with its 72 restaurants.
The agreement includes both hardware and software and content production from Visual Art. As a first step, they have now begun to upgrade existing screens within Big Bite, which have a total of around 300 digital communication channels. With Visual Art’s digital signage software Signage Player, all content can be controlled and maintained centrally.
– It is incredibly fun to be able to work with Big Bite and to find new and more efficient solutions for all chains within Bitastad. These are some of Norway’s most forward-thinking and fast-moving restaurant chains, and it is clear that they have understood the advantages of digital screens both for themselves and for the customer experience, says Pontus Meijer, Chief Revenue Officer at Visual Art.
– Visual Art is the leading player in this area and will act as a strategic partner to us. We have had digital signage for many years, but have not been able to utilize their full potential. By using these screens smarter, we will be able to increase sales but also strengthen our brand, says Eigil Almenning, CEO at Big Bite AS.
As the rollout at BigBite’s restaurants is completed, there is a plan for the rest of Bitastad’s restaurant chains.
– In total, there are more than 150 restaurants within Bitastad’s network and we are planning to what extent, and at what pace, the rest of the chains will get a similar solution, continues Pontus Meijer at Visual Art.
The value of the agreement is estimated to be over NOK 5 million over the three-year term.
For more information:
Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com
Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com
About Visual Art Group
Visual Art is a leading digital signage company that delivers end-to-end solutions to clients all over the world.
We always start with why, collecting insights, and designing concepts that create real business value for customers. We take care of the whole value chain from tech solutions, hardware, software, content, and installation to service and support.
By measuring the effect of the solution, we can act as a strategic partner, making sure that the defined KPIs are reached. Whether it is to increase sales, drive customer experience, or sell advertising space to third parties (retail media).
We are doing this by combining our creative expertise, tech innovation, and simple and intuitive digital signage software Signage Player. Visual Art was founded in 1997 and has 130 employees in 7 markets within consulting, tech, concept and design, content production, installation, service, and support to make sure our clients can trust us to deliver a smooth experience.
We are trusted by brands such as McDonald’s, Unibail-Rodamco-Westfield, Lego, Joe & the Juice, NIO, Subway, Audi, Circle K, 7-Eleven, and others.
Revenue: 290 MSEK (2022)
Software licenses: 65 000 licenses in 39 countries
